Ripple Hydration
Electrolyte sticks made for Singapore heat. Zero sugar, five calories and a pack you can spot from across the gym.
Hydrate. Ready. Go.
A sports hydration brand was competing against established players with generic sachet packaging. It had an 8% repeat rate and no retail distribution.
Market research showed that major sports drinks already owned familiar visual territories. The open space was premium hydration built around performance and recovery rather than simple thirst.
RIPPLE combined performance-led positioning with transparent electrolyte information and real athlete stories. Minimal packaging created a more premium feel while keeping the product information clear.
Repeat customer rate increased from 8% to 31%, online AOV by 38%, and the brand secured its first 24 specialty sports-store placements within six months. Twelve athlete partnerships were also reported.
Sports hydration is about more than the drink. The brand has to communicate the performance identity around it.
Identity
A rounded, heavy wordmark with a splash in the R. The R alone becomes the app icon and favicon. Poppins sets the headlines, Funnel Sans does the reading.
Stick sachet
Flat artwork first, then the real thing. The flavour colour drips down from the tear line, the wordmark runs the full length and the back carries ingredients, directions and diet badges.
Retail box
The box dieline, folded. Ten sticks inside, the fruit held in the drop on the front, nutrition facts and barcode on the back, and a bold side panel that reads from the shelf.
Out in the world
Stationery, a site and the kind of merch people actually wear to training.
