Pawsome Labs
Supplements for dogs, started by a man who spent years looking after street animals and one very itchy dog named Neo.
Serious about the science. Silly about the dogs.
A premium pet supplement brand had good products but basic white packaging that made it compete on price. It had no retail placement and annual revenue was $120K.
Research into pet-parent behavior showed that people often evaluate pet products through the same lens they use for their families: care, quality, and reassurance. Competitors were underinvesting in packaging.
The pouch became a premium care object. Formula colors created a simple product system, while QR codes connected packaging to feeding guides and before-and-after content.
Online AOV increased 44%. The brand gained its first 12 pet-store placements, repeat rate moved from 18% to 39%, email list growth increased 280%, and wholesale revenue reached $58K in year one.
For pet brands, packaging is proof of care. Premium presentation helps customers feel they are making the right choice.
Identity
A rounded wordmark with a paw for the O. It sits on navy or on any of the brights and still reads from across the road.
Packaging
Navy stand-up pouches, one per formula, with a dog on the front and the benefits laid out as simple icons on the back.
Digital & merch
Posts, a storefront and a sweatshirt. Lots of dogs, plenty of colour and the paw turning up in every corner.
Outdoor
Bus shelters, murals and billboards. Big dog faces, short lines like Eye to eye, paw to paw, and the story of giving back to community animals.
