Bloom
Cold pressed 60 ml shots made from real roots and real fruit. Orange and turmeric for immunity, pineapple and turmeric for the gut, beetroot and pomegranate for energy.
Healthy habits start here.
A cold-pressed wellness-shot brand was positioned around health, but its packaging looked clinical and pharmaceutical. Customers treated the product like a supplement rather than a food or beverage. Repeat rate was 22% and AOV was $28.
Research into wellness purchasing showed that customers wanted functional products without the emotional baggage of “supplement” culture. The opportunity was to make the product feel enjoyable and ritualistic.
Packaging repositioned Bloom as a craft beverage. Labels focused on taste and ritual rather than leading with health claims. Warm, inviting colors made each bottle feel like a small daily moment.
Repeat customer rate increased from 22% to 51%, AOV from $28 to $44, and packaging-heavy website pages saw a reported 38% conversion lift. Six juice bars and gyms generated wholesale inquiries.
Functional products still need emotion. The ritual can be as important as the benefit.
Identity
A soft, rounded wordmark where the o's turn into a halved fruit with a leaf. It sits in green on white, in white on green, and in every flavour colour of the range.
Bottle labels
One label, three flavours. An arch holds the wordmark, the ingredients run round the curve and the kick meter sits under the shot name.
Retail box
A four shot box for each flavour. Fruit and bottle on the front, why Bloom, what is inside and when to drink it on the back, nutrition facts on the sides.
Dieline
The flat artwork behind each box, folded from a single sheet. The wordmark lands on the top panel so it reads from above in a fridge.
Out in the world
The mix pack with all four shots, product shots in bold colour and merch in plain canvas and cotton.
