Homme
An interior design studio that works in stone, oak and soft grey light. The brand had to feel like one of its rooms: calm, exact and never loud.
Make your home unique.
A luxury interior studio had strong work but a generic minimalist identity. Its philosophy of calm, precision, and intentionality was not visible, and acquisition depended almost entirely on referrals.
Research showed that interior studios commonly treated projects as portfolios of rooms. The deeper opportunity was to communicate the process and experience clients were actually buying.
The identity was built around calmness and precision. Stationery, signage, and website were designed as expressions of the same measured design philosophy.
Website inquiries increased from 2-3 per year to 15-18. Proposal close rate moved from 35% to 62%, while average project value increased from $22K to $58K. New business expanded alongside referrals.
A design studio sells more than finished spaces. The brand should communicate the experience of working with the studio.
Identity
A wide, light wordmark with Ms made of diagonals. Every stroke sits on the grid, so it holds up as a tiny tag print and as a wall sized sign.
Material
The brand borrows from the work itself. Oak, linen, concrete and daylight set the mood, and the tags hang off real material samples.
Letterhead, cards and envelopes in black, white and cadet gray. A folded brochure, a furniture catalogue with drawings and finishes, and posters that pair a wireframe with the finished piece.
Out in the world
A site that opens on a quiet room, a social grid in the same greys, a tote people carry to site and signs that glow without shouting.
